What is Business Design?

Business Design is a human-centred approach to innovation. It applies the principles and practices of design to help organisations create new value and new forms of competitive advantage. At its core, Business Design is the integration of customer empathy, experience design and business strategy.

Here are some articles on what is Business Design and some internet articles around it:

• WHAT IS BUSINESS DESIGN AND HOW IS IT TAUGHT? -Rotman School of Management, Toronto
​• WHY BUSINESS DESIGN IS THE MOST IMPORTANT SKILL OF THE FUTURE - Medium Website
• IDEO STORIES
​• WELINGKAR PGDM COURSE FOR BUSINESS DESIGN